Photoshoot Pictures

Focus Group

  This video (from 0:00 - 1:58) features my focus group discussion about the magazine I have created and the general thoughts of my peers of the genre and conventions that they would ideally read about. This area of the research was aimed at a group of teenagers aged sixteen to eighteen which is in the age range of my target audience, the results suggested that the genre of the magazine that I created is not a widespread popular topic.

The questions featured were:

• How would you feel about purchasing a magazine related to more niche alternative music (e.g. acoustic, spoken word, hardcore, punk, and metal)?
• Are you familiar with the following popular hardcore bands - Black Flag, Descendants, Terror, Touche Amore, Trash Talk & Your Demise?
• What values would you expect to read about when purchasing a magazine?

  For the first question, half of the people questioned were not interested in reading about the genres mentioned. However, hardcore and metal were genres that another half is moderately interested in. Following this, the same percentage of people had heard of the example bands given in question two. Although most of the bands mentioned were unheard of, Trash Talk and Your Demise were known bands by the two people in question. Finally, the last question was reasonably answered by all of the volunteers where reading about the musicians was the main intention of them when buying a magazine, in addition to the news made by the bands. The focus group was not a success as the genre which is being used is only aimed at a small percentage of the public, where most of my peers are oblivious to the genres' existence. Although the age range is correct, and it is aimed at a niche audience.

Font Moodboard

  I created a moodboard of fonts to identify which is more suitable to the type of magazine that I have chosen. Using the title of my final product, I have been online to find a wider selection of fonts that I can use (legally). It is fair to say that the majority of fonts that I have included are not appropriate for the genre and audience which will be reading this magazine. The third and fifth font downward are the only ones which are considerable for this magazine. The final font is close to the theme, however it has a gothic edge which is not fitting.
The source of these fonts is from http://dafont.com.

Mock-Up Music Magazine

 This is my mock-up for my magazine idea. I set the layout similar to current music magazines which are available and popular worldwide. In creating this, I took note of the header size, opacity, price and left third rule along with many other conventions of creating a magazine. I used images which I had found on the internet along with the header font which I had also found online. The barcode is not legitamate and the headers used are not based on my final piece, though this is a representation of what my final piece may look like.

Music magazine moodboard

 This is a mood board relating to different conventions of the genre which I have chosen to include in my magazine. It includes live shots, promo photographys, merchandise, record labels icons and records themselves. These are the representation of the genre as a whole. It is often more rare for promos to be taken in the hardcore and punk genre as the quality of the music is more evaluated than image alone. The image of a band tends to be the least important aspect as with the fans themselves. Live photographs are more common to capture the energy which is given at concerts. I believe this moodboard generally sums up the genre and scene as a whole.

Demographics

Demographics

Demographics are the relation of the structure of a population. This may be done through focus groups, questionnaires and general market research when determining the prospects of a product. It can also come under general research when evaluating statistics such as an ethnicity. Below is an example of a demographics table for the age of Scottish citizens.

 

In demographics used to create research, there are certain aspects which are taken into consideration. Primarily, it is the social classes which determine what kind of audience that should be aimed for. These are assessed by the amount that each individual earns at a given time. Only 2% of people in the UK count as 'upper class' in the eyes of this statistic which is Class A. This is for the professional workers or businessmen which are earning the highest out of the country. Class B is the middle class people who may be intermediate managers or present professionals in less successful businesses than those in the upper class. The Class C is determined through C1 and C2 which is the difference between lower middle class and skilled working class which is the most frequent class which is found in the general public. Class D is standard working class and it goes further to the lowest wealth (Class E). All of these social grades need to be taken into consideration when producing a magazine to determine the pricing and quality of the magazine. I believe that my magazine will be aimed at class C2 and D as it will be mainly older teenagers to young adults reading it and they will be earning a low amount of money if not in education.

Prezi

Music Magazine on Prezi

This prezi represents the general idea of the type of readers which will purchase the magazine. The prezi presentation features two music videos which suit the genre showing what the live shows contain and what type of people would listen to the music which isn't limited by an image. The presentation also includes a mood-board of examples including some of the products that may be bought by the crowd that hardcore music brings in. This features skateboards and a mixture of vinyl.