Focus Group

  This video (from 0:00 - 1:58) features my focus group discussion about the magazine I have created and the general thoughts of my peers of the genre and conventions that they would ideally read about. This area of the research was aimed at a group of teenagers aged sixteen to eighteen which is in the age range of my target audience, the results suggested that the genre of the magazine that I created is not a widespread popular topic.

The questions featured were:

• How would you feel about purchasing a magazine related to more niche alternative music (e.g. acoustic, spoken word, hardcore, punk, and metal)?
• Are you familiar with the following popular hardcore bands - Black Flag, Descendants, Terror, Touche Amore, Trash Talk & Your Demise?
• What values would you expect to read about when purchasing a magazine?

  For the first question, half of the people questioned were not interested in reading about the genres mentioned. However, hardcore and metal were genres that another half is moderately interested in. Following this, the same percentage of people had heard of the example bands given in question two. Although most of the bands mentioned were unheard of, Trash Talk and Your Demise were known bands by the two people in question. Finally, the last question was reasonably answered by all of the volunteers where reading about the musicians was the main intention of them when buying a magazine, in addition to the news made by the bands. The focus group was not a success as the genre which is being used is only aimed at a small percentage of the public, where most of my peers are oblivious to the genres' existence. Although the age range is correct, and it is aimed at a niche audience.