Demographics

Demographics

Demographics are the relation of the structure of a population. This may be done through focus groups, questionnaires and general market research when determining the prospects of a product. It can also come under general research when evaluating statistics such as an ethnicity. Below is an example of a demographics table for the age of Scottish citizens.

 

In demographics used to create research, there are certain aspects which are taken into consideration. Primarily, it is the social classes which determine what kind of audience that should be aimed for. These are assessed by the amount that each individual earns at a given time. Only 2% of people in the UK count as 'upper class' in the eyes of this statistic which is Class A. This is for the professional workers or businessmen which are earning the highest out of the country. Class B is the middle class people who may be intermediate managers or present professionals in less successful businesses than those in the upper class. The Class C is determined through C1 and C2 which is the difference between lower middle class and skilled working class which is the most frequent class which is found in the general public. Class D is standard working class and it goes further to the lowest wealth (Class E). All of these social grades need to be taken into consideration when producing a magazine to determine the pricing and quality of the magazine. I believe that my magazine will be aimed at class C2 and D as it will be mainly older teenagers to young adults reading it and they will be earning a low amount of money if not in education.